Impact Politics assists Democratic political candidates, issue/interest groups, political parties, and independent expenditures, with the creation and implementation of hard- hitting, provocative and cost-efficient campaigns.

We usually serve campaigns in one of the two following capacities:

New Media & Strategy Development:

In this role we oversee all of the online aspects of the campaign – from fundraising and data collection to online advertising and media planning. This may include some or all of the following:

  • Initial new media strategy
  • Initial online presence/name ID
  • Online fundraising strategy and coordination with finance team
  • Online aspects of field program
  • Internal operations
  • Online advertising budget formulation
  • Online ad creation
  • Email and SMS blasting
  • Online media buying

Communications Direction & Language / Message Development:

The creation of the right language for the campaign involves more than polling and good media consultants. From campaign taglines/slogans, to speechwriting and email blasts – we help you flesh out the written and verbal language essential to the campaign and consistent positioning.

This includes:

  • Initial releases and “why I am running” language
  • Initial stump speeches for both appearances and fundraising events
  • Taglines and slogans
  • email language
  • Debate prep
  • Ad writing and crisis management

Additional Services:

  • General consulting
  • Marketing plan & budget formulation
  • Technology assessment (vendor choices, technology integration issues)
  • Website creation/management
  • Assistance in selection of television, direct mail, and media planning vendors / producers
  • Vendor management

For details on any of the above services, please call Brian Franklin at 954.336.4402 or email