Digital Advertising Had Significant Impact on Medical Marijuana Vote in Florida

(Washington, DC) Online video and banner ads had a significant impact on the Florida medical marijuana race, according to a post-election survey of 800 voters conducted by Anzalone Liszt Grove Research on behalf of United for Care, which was advocating for Amendment 2.

The survey revealed that those who saw Internet advertisements voted for Florida’s Amendment 2 at a rate of 65%, while those that did not, voted only at a rate of 53%. The 12% difference was not simply a function of targeting – for example – people who reported seeing Internet ads voted for Democrat Charlie Crist at a rate of 42% while those that said they did not voted for Crist at a rate of 40%.

Five Reasons To Start Your Online Campaign As Soon As Possible

Most campaigns want to build their email list and Facebook followers, bring in new donors, and/or simply raise the profile of their candidate or cause. In order to avoid the “online advertising consultant surprisingly advocates more online advertising” motif, let’s bypass that and assume for the moment that you’ve already decided to invest a fixed amount online to achieve your goals.

This article focuses on the timing of your online campaign. While it may be tempting to hold off and show more cash on hand, waiting until later may actually cost you a significant amount of money later in the campaign and significantly hamper your results.

The American Association of Political Consultants (AAPC) names Brian Franklin to its Board of Directors

(Fort Lauderdale, FL) The American Association of Political Consultants (AAPC) has named Brian Franklin to the organization’s Board of Directors. Franklin runs Impact Politics – a Florida based political consulting and communications strategy firm that advises Federal, state, and county candidate and advocacy campaigns. Previous to his appointment to the board, Franklin served as co-Chair of the AAPC’s Technology Committee and was a former President of its Southern Chapter.

Feature Article: Seven common new media mistakes

Some common mistakes in the age of new media, and how to fix them…

As campaigns increasingly incorporate new media into their strategy and budgets, the pressure is on to make sure these new methods are living up to the hype. If you focus on the wrong pieces of your online campaign, you’ll sacrifice time, resources, and possibly, a competitive advantage.

Here are some of the most common mistakes I’ve seen campaigns make in the age of new media, and, most importantly, here’s how to avoid them:

Impact Politics Wins 9 Pollie Awards including Best Overall Internet Candidate Campaign.

Washington, DC – Political consulting firm Impact Politics took home nine Pollie Awards – the industry’s highest honor bestowed upon political consultants at the national and international level. The awards included two “Overall Campaign” honors – including top honors for “Best Overall Internet Candidate Campaign – Democrat” and “Best Use of Negative Contrast” (both for the firms work assisting Patrick Murphy in his underdog defeat of Tea Party leader Allen West.)

Read Brian Franklin’s feature article in Campaigns & Elections magazine: “The Slow Boom of Campaign Technology.”

Why transformational change in political media may take longer than expected….

by Brian Franklin

On the shelf in my office sits one of my favorite items: the Pets.com sock puppet, a historic symbol of the dot-com boom and bust.

The sock puppet, a blatant rip-off of Conan O’Brien’s Triumph the Insult Comic Dog, was a pervasive and popular mascot for the company, which tried to be the Internet’s first pet supply superstore. Despite $180 million in funding from Amazon, Pets.com couldn’t scale up quickly enough and as the bubble collapsed, the company was mercifully put to sleep by its board.

4.1.13 PRESS RELEASE: Impact Politics Teams with Bruce Springsteen to Form Political Song Consulting Firm

“Impact to Run Consulting” to Assist Artists in Being More Politically Correct
Fort Lauderdale, FL – Legendary artist Bruce Springsteen has teamed up with political consulting firm, Impact Politics, to start Impact to Run Consulting – a firm to assist artists in rewriting older songs to be more politically correct or advantageous in today’sdiscerning market.

“Bruce Springsteen is a childhood hero and I’m thrilled to be working with him. Bruce is one of the first to recognize that what was appropriate in 1978 or 1984 isn’t necessarily right for today – and he’s once again pushing his own boundaries,” said Brian Franklin.