Impact Politics ® is an award-winning political consulting firm for candidate and initiative campaigns, parties, advocacy organizations, and non-profits. We create and implement focused marketing strategies that are cost-efficient, memorable, and most importantly - drive voters and donors into action. Increasingly, we oversee and implement all of the online aspects of a political or advocacy campaign - from fundraising strategy and email writing, to online advertising strategy, production, and creative.
Impact Politics oversees the early stages of your campaign from writing to online content.
Most campaigns want to build their email list and Facebook followers, bring in new donors, and/or simply raise the profile of their candidate or cause. In order to avoid the "online advertising consultant surprisingly advocates more online advertising" motif, let's bypass that and assume for the moment that you've already decided to invest a fixed amount online to achieve your goals. This article focuses on the timing of your online campaign. While it may be tempting to hold off and show more cash on hand, waiting until later may actually cost you a significant amount of money later in the campaign and significantly hamper your results.
Washington, DC - Political consulting firm Impact Politics took home nine Pollie Awards - the industry’s highest honor bestowed upon political consultants at the national and international level. The awards included two "Overall Campaign" honors - including top honors for "Best Overall Internet Candidate Campaign - Democrat" and "Best Use of Negative Contrast" (both for the firms work assisting Patrick Murphy in his underdog defeat of Tea Party leader Allen West.)
Read Brian Franklin's feature article in Campaigns & Elections magazine: "The Slow Boom of Campaign Technology."
Why transformational change in political media may take longer than expected.... by Brian Franklin On the shelf in my office sits one of my favorite items: the Pets.com sock puppet, a historic symbol of the dot-com boom and bust. The sock puppet, a blatant rip-off of Conan O’Brien’s Triumph the Insult Comic Dog, was a pervasive and popular mascot for the company, which tried to be the Internet’s first pet supply superstore. Despite $180 million in funding from Amazon, Pets.com couldn’t scale up quickly enough and as the bubble collapsed, the company was mercifully put to sleep by its board.