Impact Politics ® is an award-winning political consulting firm for candidate and initiative campaigns, parties, advocacy organizations, and non-profits. We create and implement focused marketing strategies that are cost-efficient, memorable, and most importantly – drive voters and donors into action. Increasingly, we oversee and implement all of the online aspects of a political or advocacy campaign – from fundraising strategy and email writing, to online advertising strategy, production, and creative. We also study the latest in consumer and political psychology – to craft winning communications that are based on science, not habit.
Impact Politics oversees your campaign’s content, messaging strategy, and all online communications/advertising.
The American Association of Political Consultants (AAPC) names Brian Franklin to its Board of Directors
(Fort Lauderdale, FL) The American Association of Political Consultants (AAPC) has named Brian Franklin to the organization's Board of Directors. Franklin runs Impact Politics - a Florida based political consulting and communications strategy firm that advises Federal, state, and county candidate and advocacy campaigns. Previous to his appointment to the board, Franklin served as co-Chair of the AAPC's Technology Committee and was a former President of its Southern Chapter.
Some common mistakes in the age of new media, and how to fix them... As campaigns increasingly incorporate new media into their strategy and budgets, the pressure is on to make sure these new methods are living up to the hype. If you focus on the wrong pieces of your online campaign, you’ll sacrifice time, resources, and possibly, a competitive advantage. Here are some of the most common mistakes I’ve seen campaigns make in the age of new media, and, most importantly, here’s how to avoid them:
Most campaigns want to build their email list and Facebook followers, bring in new donors, and/or simply raise the profile of their candidate or cause. In order to avoid the "online advertising consultant surprisingly advocates more online advertising" motif, let's bypass that and assume for the moment that you've already decided to invest a fixed amount online to achieve your goals. This article focuses on the timing of your online campaign. While it may be tempting to hold off and show more cash on hand, waiting until later may actually cost you a significant amount of money later in the campaign and significantly hamper your results.